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The mission of B 'n' S is to, 'design clothes and retail them globally, and thus make a difference in the world market through our creativity, cuts, and uniqueness of the attire; thus spreading joy, empowerment, and self-fulfillment
through our designs. 'We will develop our brand positioning and achieve & adhere to the highest
quality standards & work to show new India, with the best of Indian traditions as India stands globally today
that is rich in culture, spirituality, dance, music, etc through our designs, crafts, and spaces
as well as inspirations taken from different cultures of the world. We are dedicated
to innovate continuously & create exquisite products creatively.'
Staring at the world from the top of Shankracharya, romancing the extreme beauty of Kashmir, a paradise
of our world & the land of Shiv- Shakti, The gushing water at Niagara & the waves of the
'three blind mice' at Ganga in Rishikesh, to flow with the course of life,
the mountainous Himalayas, the monasteries of Ladakh & the serenity with the
beautiful vibrant colors of Pangong Lake...
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