The mission of B 'n' S is to, 'design clothes and retail them globally, and thus make a difference in the world market through our creativity, cuts and uniqueness of the attire; thus spreading joy, empowerment and self-fulfillment through our designs.

'We will develop our brand positioning and achieve & ad here to the highest quality standards & work to show new India, with the best of Indian traditions as india stands globally today that is rich in culture, spirituality, dance, music, etc through our designs, crafts and spaces as well as inspirations taken from different cultures of the world. We are dedicated to innovate continuously & create exquisite products creatively.'