In the ancient scriptures, the elephant is the symbol of almightiness. It stands for royalty, power, invincibility, infinity, supreme success and victory. Being the biggest in the animal kingdom, they personify the 'Absolute' and being the most powerful, they represent 'Omnipotence'.
They stand for kingship, dignity, grace, affluence, prosperity and regality. The elephant is also depicted with the Hindu God, Lord Ganesha, thus representing the spiritual world which is permanent.
The Lotus is considered as, one of the most spiritual flowers, often presented to the God's and goddesses of both the east and the west. It is a pure and beautiful flower, that grows in the still waters of the pond underneath the mud, and then it blooms, it grows out of the water, straight towards the sky, opening its petals with the rays of the warm sun, thus revealing its true state of beauty.
In sharing its fragrance with the world, it leaves the mud far behind. It is also the seat of Goddess Mahalakshmi, a universal from of Shakti. Thus we chose the elephants and the lotus as our logo and emblem to signify our work and reach the highest standards of creativity and quality and impart the same through our work to spread joy and peace through our creativity.
The crown stands for regality, grace, depth and beauty and the peacock, often worshiped in India, besides being the national bird of the country stands for immortality or the universal soul. In Greco-Roman mythology the Peacock symbolizes the value of heaven and the eyes of the stars.
In Hinduism the Peacock is the 'mount' of Goddness Lakshmi, who is deity representing patience, kindness, compassion and good luck. Our belief system of all beings as 'one', has led us to visualize the same, as we would like our creativity to spread the message of love, truth and peace.